To evaluate the business attractiveness of the proposed new product.
The actual product, service, or technology development.
Marketing strategy development
Initial marketing strategy for introducing to market.
Idea development and screening
Filtering ideas and only keep the good ones.
Concept development and testing
Tested with groups of target consumers.
In realistic market settings.
Introducing a new product, service, or technology into the market.
MedFormatix recently adopted a growth strategy; utilizing Lean Product Development Processes in developing and incubating new health/insurance technology ventures; as well as dedicating more funding to support establishing these ventures