Our Services

Idea Generation​

Systematic search for new ideas.

Business analysis​

To evaluate the business attractiveness of the proposed new product.

Product development

The actual product, service, or technology development.

Marketing strategy development

Initial marketing strategy for introducing to market.

Idea development and screening

Filtering ideas and only keep the good ones.

Concept development and testing

Tested with groups of target consumers.

Test marketing

In realistic market settings.


Introducing a new product, service, or technology into the market.

Growth Strategy

MedFormatix recently adopted a growth strategy; utilizing Lean Product Development Processes in developing and incubating new health/insurance technology ventures; as well as dedicating more funding to support establishing these ventures